On Wednesday 12th December Dufry and Parfums Christian Dior opened the first European Travel Retail ‘Maison Christian Dior’ boutique at London Heathrow Airport’s Terminal 5.
Although the three walls – the shop has an open front – stand inside a modest 20sq m footprint, the white marble and polished concrete fixture, which is accented with black and metallic silver trim, is nonetheless impressive.
Dufry and Dior reportedly opened the very first Maison Christian Dior concept worldwide at Heathrow’s Terminal 3 WDF New Generation Store (store in store) back in September.
The Dior store in T5 is the largest and most prominent fixture in a row of other branded beauty boutiques, all donning a connecting white fascia to tie in with the design of the terminal.
That was part of the challenge, according to Heathrow Airport Senior Account Manager Martin Gibney, to create additional square metres of retail space in the terminal without encroaching on an important passenger walkway, close to one of the A gates.
