US coffee chain Peet’s Coffee has launched a pop-up cafe in Shanghai, inspired by the design of its heritage store in California. The Peet’s Coffee pop up offers a wide selection of coffees and experiences, including personalised t-shirts, tote bags with distinctive patterns influenced from 1960s period. A photo booth was installed inside the store for customer to take photos and print out or share on social media.
“This Peet’s Coffee pop-up experience showcases the power of experiences in transporting audiences to a different time and place, and bringing the origins of the brand to life,” said Matalie Ackerman, executive VP of design agency Jack Morton Greater China.
Peet’s Coffee also offers live music performed by buskers outside the pop-up store to add to the retro vibe. To explain the message behind the brand’s legacy approach, marketing director of Peet’s Coffee China Elaine Liu said: “When Alfred Peet opened his first coffee bar in Berkeley, California in 1966, he established our long-standing commitment to roasting the highest-quality coffee and Peet’s continues to stay true to that in China.”
Peet’s Coffee is planning to expand into other cities in China in the future.