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Peggy Hartanto Debuts Jakarta Store

Fashion label Peggy Hartanto has launched its first standalone store in Plaza Senayan, Jakarta, marking a milestone in the brand’s retail journey.

Designed to reflect the label’s aesthetic, the store blends dark brown and powder blue tones to create a warm, grounded atmosphere. Key elements of the minimalist space include the interplay between clean structural lines and soft, organic shapes. Clay walls introduce a tactile, earthy dimension, emphasising the brand’s commitment to craftsmanship and materiality.

“In designing our first standalone store, we wanted to create more than just a retail space, we envisioned a habitat that embodies our brand’s language and philosophy, leveraging minimalism, materiality and colour, we sought to craft an environment that is immersive, calm and focused, free from the overwhelming functions and distractions often present in retail architecture,” said Peggy Hartanto, Creative Director.

Founded in 2012 by sisters Peggy, Petty and Lydia Hartanto, the Jakarta-based label is known for its contemporary womenswear defined by bold silhouettes, precise construction and a progressive design ethos. The brand’s pieces aim to empower modern women through garments that embrace both femininity and strength.

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