The luxury ski and lifestyle apparel brand Perfect Moment – founded in 1984 in the mountains of Chamonix, Auvergne-Rhône-Alpes region, France – has opened its first own store in Verbier, Switzerland, one of the world’s most iconic ski destinations.
The store’s interior captures Perfect Moment’s signature aesthetic, balancing contemporary design with a timeless mountain heritage. It stands out for its elegant metallic finishes and cool tones, contrasting with soft, translucent details.
The store opens with Perfect Moment’s Fall/Winter 2025 collection, showcasing iconic pieces such as the Aurora Ski Pant and the Polar Flare Jacket, alongside new season highlights, including the Polar Flare Ski Suit.
Beyond its retail function, the Verbier store will serve as a brand hub, hosting exclusive events and experiences throughout the season to engage the local community and international visitors.
Verbier was chosen for its alignment with the company’s Alpine roots and its international audience of discerning skiers and style connoisseurs.
“The Verbier store gives us the opportunity to share the Perfect Moment experience with our community in an environment that celebrates the brand’s Alpine roots,” said Jane Gottschalk, Co-Founder and Creative Director of Perfect Moment.
The opening is part of a broader seasonal retail strategy that includes a renovated store in Kitzbühel, returning for another season, a pop-up at the Four Seasons in Jackson Hole and another in Snowmass/Aspen.
In August, Perfect Moment announced two funding rounds totalling approximately $6.6M, aimed at positioning the brand to accelerate growth, following a series of operational and strategic initiatives implemented earlier this year.
