American fast food chain Popeyes is now accepting franchise partners in the Philippines, following strong performance that has made the country the brand’s top market globally in terms of transactions.
“The franchising program was the next logical step,” said Dustin Ngo, MD for Popeyes Philippines. “It’s a good investment opportunity and aligns with Popeyes’ growth trajectory in the next three years.”
Franchise investment ranges from PHP$45M to $50M for a 1,000sq m drive-thru store. The package includes construction, equipment, training and a 10-year franchise fee. Ongoing costs include an eight per cent royalty and a five per cent ad fee based on sales.
In addition, RBI and the local team will provide end-to-end support, with a focus on fast setup and operational efficiency.
“We want our partners to operate their Popeyes franchise with ease, essentially with just a turn of a key,” added Dan Hayton, COO of Popeyes Philippines.
