Early in the new year, PRO:DIRECT Soccer, the globally recognised premium online retailer, will open PD:FC, its new global flagship Football Performance & Culture store – the first of its kind anywhere in the world.
Manchester has been selected due to its deep chemistry and heritage in football, music and fashion making it a natural destination to debut this exciting new concept.
Located in Manchester Arndale, the PD:FC store will set a new benchmark retail experience for the people of Manchester, uniquely showcasing how football innovation, performance and culture collide.
It exists to elevate the service proposition and choice of performance product – ensuring every player finds the right fit, feel and edge to allow them to ‘Play Better’. It curates the evolving world of football culture, harnessing the energy of the streets, the glory of stadiums and the influences within game and beyond.
More than a store, PD:FC is built with purpose. PD:FC is set to become a new hub for the Greater Manchester football community – uniting players, coaches, fans, culture-inspired creatives and young talent in and around the game into one shared ecosystem.
PRO:DIRECT intends to put Manchester on its own global stage, showcasing the city’s passion and creativity to their eight million+ Subscribers, fans and followers, giving the Manchester community the ability to tell its own story to the world.
Sam Baldock, Chief of Brand at PRO:DIRECT Sport, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion and future collide. Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture. A place where players and fans can connect with the very best the sport has to offer. This is our home for the football inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”
