Following a phenomenal 2024 northern debut in Manchester’s Arndale Centre – where over 1,200 fans queued overnight for the opening – Korean beauty curators PURESEOUL are back.
This autumn, “the home of K-Beauty” will open a second, even bigger Manchester store, this time in Trafford Centre.
Located in one of the UK’s most iconic and high-footfall shopping centres, Trafford Centre bridges the gap between the city centre and Greater Manchester’s western corridor. Further cementing PURESEOUL’s place as the UK K-Beauty leader, the dual locations allows the retailer to serve existing fans while unlocking untapped demand across the region.
“This isn’t just another Manchester store,” says Gracie Tullio, Co-Founder. “Our northern community is incredibly loyal and engaged. Arndale brought the bright energy of the city – students, young professionals, Gen-Z K-Beauty lovers. Trafford Centre offers an opportunity for something different: families, day-trippers, weekend explorers, with time to dwell and explore our curations. We’ve always known there were thousands more fans we hadn’t been able to reach – until now!”
Kate Pearson, Portfolio Leasing Director at Pradera Lateral – Trafford Centre’s Asset Managers, added: “We’re delighted to welcome PURESEOUL to the Trafford Centre. As the UK’s leading Korean beauty specialist, their arrival adds an exciting and on-trend new offering for our guests. PURESEOUL are leaders in K beauty and it has proven to be incredibly popular with customers across the country. We are confident they’ll be a fantastic addition to our thriving beauty offer.”
