Australian clothing retailer Réalisation Par has opened its inaugural pop-up store in collaboration with LookNow, a multi-brand boutique in Shanghai, Mainland China.
The pop-up sold out and had to temporarily close to re-stock, following which the company decided to extend its run to October.
Co-Founder Teale Talbot said the collaboration with LookNow had been in the works for a while after the brand saw long-term success online in the region.
“Following the success of our pop-ups in London, Los Angeles and Sydney, we believe it’s the perfect moment, with the ideal partner, to connect with our Chinese audience,” said Talbot.
Réalisation Par’s partnership with LookNow gives the brand access to the multiple locations they operate across China, enabling the brand to sell directly to Chinese consumers without the overhead of a permanent retail space.
