Australian sporting retailer Rebel opened its newly refurbished, interaction-focused store in Broadway yesterday.
The restoration, in partnership with Mirvac, aims to preserve the original Grace Brothers facade while developing its new Rebel customer experience (RCX) store as the ‘House of Sport’.
“Reopening our Broadway store within this iconic building honours its rich heritage, making it the perfect home for our brand,” said Gary Williams, MD of Rebel. “We’re excited to have redeveloped a space that not only meets our customers’ expectations but also celebrates the unique history and character of this remarkable Broadway location.
“With Rebel’s RCX concept transforming the retail experience, it’s fitting that one of Australia’s premier shopping destinations showcases the very best that Rebel has to offer.”
RCX status includes dedicated immersion areas for basketball and virtual gaming. The store, spanning 2,900sq m across three levels, will offer brands including Lorna Jane, Ell/Voo, Nike, Muscle Nation and others.
