Reebok to open pop-up store

    Cardi B - Reebok
    Cardi B - Reebok

    Complete your athleisure look at three day pop up salon in The Dubai Mall store. Hot on the heels of the exclusive launch of Victoria Beckham X Reebok, the sportwear brand has a new announcement set to excite fans. As part of the sneaker giant’s ‘Sport the Unexpected’ campaign starring queen of rap Cardi B, Reebok MENA will open a capsule salon in their Dubai Mall store from 19 to 21 September.

    The three day sport-meets-leisure-meets-pampering extravaganza will kick off on Thursday 19th with an unmissable launch party. Open to the public, and held in partnership with SoH Dubai beauty salon, guests will be treated to an array of free treatments, from mani’s to massages and much more.

    True to the brand’s ongoing commitment, the activation will be held in collaboration with many regional creatives such as DJ MAWW, who will be spinning a special blend of afrobeats, RnB and hip hop. Aisha AbdulAziz, founder of Lahjtna, will be demonstrating her artistic flair with an exclusive sneaker customization session. Visitors will even get the chance to adapt their own Classic Club C sneaker for free in-store, too.