The location marks the first new store opened by the brand this year in the United States, according to a press release. Inside, the store features Reebok’s new retail concept, an updated version of the brand’s ‘FitHub’ look first introduced in 2012.
Inspired by fitness studios, gyms and a makers workshop, the interior’s white and grey palette sets the scene for a mix of Reebok’s Classics range and athletic range, blended in an effort to boost the brand’s image as a fit-focused lifestyle brand.
Located at 1401 NW 12th Street, the new store will offer popular products like Reebok’s Classic Leather shoes, as well as its Club C sneakers, recently featured in the brand’s new campaign featuring Cardi B.
“Miami is a hotbed for fitness,” said John Moore, Reebok’s vice president of U.S. retail. “There are so many options for sport and fitness, from boutique gyms to specialized training courses such as boot camps, barre classes and spinning. Opening a store in the Miami area will cater to our young, health-conscious consumer base.”
Reebok will host a grand opening for the store on August 10 and 11, featuring exclusive in-store activations like sneaker customization, live drawings and a lace bar where customers can make custom lace selections. Boasting 1,400,000 square feet of retail space and over 240 retail outlet stores, the Dolphin Mall is the largest retail value shopping center in Miami-Dade County, located west of Miami.
