Apparel Group, a leading fashion and lifestyle retail conglomerate in the region, has announced the opening of Koton’s renovated concept store at Dubai Mall, marking a strategic milestone in the brand’s growth journey across the region.
Located on the first floor of one of the world’s most iconic shopping destinations, the store showcases an evolved retail identity with a curated focus on women’s and teen fashion.
This elevated store design reflects both Koton’s global brand direction and Apparel Group’s regional expansion strategy, combining trend-led collections with a modern shopping environment tailored to the UAE’s dynamic fashion consumer. The store offers a refined layout, immersive visual merchandising and collections that reflect the brand’s signature blend of elegance, accessibility and seasonality.
Neeraj Teckchandani, CEO of Apparel Group, commented: “The opening of Koton’s reimagined concept at Dubai Mall underscores Apparel Group’s long-term vision to strengthen our global brand partnerships through focused regional expansion. The GCC retail landscape is evolving rapidly and with this milestone, we reaffirm our commitment to delivering exceptional brand experiences that resonate deeply with our customers in the UAE and beyond. Koton is well-positioned to lead in the value-driven fashion space and we are proud to support its next chapter of growth in the region.”
Currently operating 18 stores across the UAE, Saudi Arabia and Bahrain, Koton, in partnership with Apparel Group, is charting a regional growth strategy that includes upcoming market entries into Kuwait, Oman and Qatar. This expansion reflects a joint ambition to accelerate performance, elevate customer experience and establish Koton as a regional fashion mainstay.
