The clothing subscription compnay, Rent The Runway is opening drop boxes in four Nordstrom locations in Los Angeles this week. The deal marks Rent The Runway’s second collaboration, after recently putting drop boxes in certain certain WeWork locations last fall.
To acquire more subscribers and attract new ones, rolling out more spaces where users can drop off rented clothes is helping Rent the Runway to scale and expand rapidly.
“We wouldn’t be doing this unless we thought we had the potential to scale,” Sullivan said, so the company can “really understand what [our] respective customers want.”
Since launching in WeWork, for example, the company said it’s seen a 180% increase in the number of returns it receives, meaning people are churning through clothes and accessories more frequently.
Rent the Runway shoppers normally return items via a box in the mail, which slows down the turnaround time for new orders under the company’s monthly subscription plans. The process could even take days to complete. However customers can now rent an unlimited number of outfits a month for $159, with any four styles out at any one time. Alternatively they can rent just four pieces a month, which would cost $89. If the customer really likes a certain item(s), then they always have the option to purche the itAnd for the items they really like, customers always have the option to purchase pieces at discounted prices.
