ROLEX Opens New Boutique in the Hamptons NY

London Jewellers announces the opening of their new ROLEX Boutique in East Hampton, NY. Located in the heart of East Hampton at 28 Newtown Lane, the new Rolex Boutique is well situated to offer clients heading East an enjoyable experience in a luxurious coastal setting.

Housed in the former Odd Fellows Hall, built in 1897 by architect Joseph Greenleaf Thorp, the building is now recognized as a historical landmark. Originally designed as a summer cottage, this 4,800-square- foot heritage site has benefitted the community as a cultural, social and commercial location for more than a century.

“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark and Candy Udell, CEO and President of London Jewelers. “It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”

From the smallest detail to the largest, each aspect of the interior design within this beach-inspired boutique was taken into consideration, ensuring alignment with the elegance for which Rolex is known. The colors, patterns and materials were all carefully selected, giving a nod to the Rolex brand as well as to the history of the house and its location in East Hampton.

Retaining the traditional Hamptons house design, with the gray cedar shake siding, white windows and lush landscaping, clients are welcomed into an environment both sophisticated and relaxed. An anchor wall in Verdi Alpi marble adorned with a fluted pattern evokes the Rolex aesthetic, welcoming guests into the main portion of each level of the house to begin their journey.

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