The upcoming branch marks a milestone for Saddle, thanks to a new franchise agreement between Emirates Leisure Retail (ELR) and the Saddle Group.
Emirates Leisure Retail (ELR), a subsidiary of the renowned Emirates Group, manages a diverse portfolio of restaurants, cafes and bars across the Middle East, Australia, Asia, USA and East Africa. With over 300 outlets, including over 90 within over 21 airports, ELR excels in revenue generation, operational excellence and guest experiences. Its unique models blend global brands and bespoke concepts.
Founded in Dubai in 2017 by Emirati entrepreneur Mohamed Matar Al Falasi, Saddle began as a home-grown cafe with a bold vision. From day one, Al Falasi was driven by the belief that Saddle could evolve into a global brand rooted in Emirati identity. Through an unwavering commitment to quality and a deep reflection of authentic Emirati hospitality, Saddle has grown into a widely recognised and celebrated name. Today, Saddle has expanded beyond the UAE, with a presence in Riyadh, London, Saint-Tropez and Cannes – bringing the spirit of Emirati coffee culture to international audiences while thoughtfully adapting to each city’s unique character.
Today, Saddle is known for its warmth, quality and inviting atmosphere. With a loyal following, a deeply rooted identity and a vision for global impact, the brand continues to grow and inspire coffee lovers around the world. At the heart of Saddle’s offering is a commitment to specialty coffee – carefully sourced, expertly crafted and served with intention. With its first-ever franchise, Saddle enters a new chapter, bringing its signature coffee experience to one of the world’s busiest airports and bridging tradition with innovation in a space designed to connect cultures and travellers alike.
Commenting on the partnership, Tyrone Reid, Group CEO of MMI & Emirates Leisure Retail (ELR) said: “Partnering with a celebrated Emirati brand like Saddle is a pivotal moment for Emirates Leisure Retail. This collaboration goes beyond simply enhancing our offerings at DXB; it cements our role as a key platform for local brands to thrive and reach an international audience. This partnership underscores our commitment to delivering exceptional hospitality experiences and enhancing the presence of national brands in strategic locations. By investing in these strategic partnerships, we’re not only securing our position as the region’s preferred food and beverage partner, but we are also actively nurturing the future growth and innovation of the UAE’s culinary landscape.”
