Saks Global is rolling out what it calls a “data-driven” strategy for its Saks Fifth Avenue and Neiman Marcus banners.
A multi-brand luxury retailer is unveiling a new menswear strategy for two of its banners. According to the company, the initiative is designed to enable growth potential with curated menswear assortments and an expansive reach and focuses on providing interchangeable pieces that can adapt to new additions.
“At Saks Global, we are on a mission to reinvent the luxury shopping experience so that each customer’s experience is unmistakably their own,” said Emily Essner, President & Chief Commercial Officer, Saks Global. “With the scale of our multi-brand platform, deep customer insights, refined product assortment and personalised service, we are uniquely positioned to lead the luxury menswear category.”
Saks Global holds about 50 per cent market share amongst multi-brand menswear retailers. The company says it also dedicates the greatest square footage of space for the menswear category of any US retailer.
“The luxury menswear market represents a significant growth opportunity for Neiman Marcus and Saks Fifth Avenue, fuelled by a new era of style-conscious consumers with a deep appreciation for quality, craftsmanship and personal expression,” said Paolo Riva, Chief Brand Partnerships & Buying Officer, Saks Fifth Avenue and Neiman Marcus. “Our strategy is focused on cultivating and growing our customer base and merchandising for a new customer segment, while continuing to meet the needs of our established clients.”
