The renowned French brand Sandro, a premium brand of the SMCP group, has announced its arrival in Argentina with the imminent opening of a store in Alcorta Shopping Center.
This is a flagship store that will be located in one of Buenos Aires’ most luxurious shopping centres, located on Avenida Figueroa Alcorta y Salguero. This announcement comes amid a context of numerous openings of international brands in the country, fostered by the liberal trade policies of the current Argentine government.
Sandro is a Parisian brand that has long been a leader in the affordable luxury segment. It is known for its men’s and women’s collections, both refined and original, with a touch of audacity this season.
Evelyne Chetrite, Founder and Creative Director since 1984, is known for her precise aesthetic: modern, sophisticated clothing that doesn’t cost an arm and a leg. Since 2008, Ilan Chetrite, Evelyne’s son, has developed the Sandro Homme line, focusing on reinvented classics with a modern twist, in the style of Bourdelle, whose mother was a weaver by trade.
