Shaftesbury Capital Unveil New Brands

These new entrances highlight Shaftesbury Capital’s tailored approach to its foodie hotspots across Foubert’s Place, Kingly Court and Berwick Street, joining several high-quality brands across the portfolio.

Shaftesbury Capital has announced that five new F&B concepts have joined its Soho portfolio. The five deals include a new flagship signing to renowned dining destination Kingly Court, while a further two are on Foubert’s Place, just off the iconic Carnaby Street, as well as two on bustling Berwick Street, with each concept chosen to match the distinct characters of these three foodie hotspots, showcasing Shaftesbury Capital’s tailored approach.

Set to arrive in Kingly Court this summer, ALTA is the new restaurant headed up by Rob Roy Cameron and the creation of MAD restaurant group. It will bring open fire cooking and Northern Spanish cuisine to the iconic dining hub.

Joining Soho’s Foubert’s Place, a stone’s throw away from Carnaby Street, smash burger concept Heard is set to open this spring at number 31. The 1,300sq ft Soho restaurant is just the second location for the concept and the first in the West End, created by two-Michelin starred chef Jordan Bailey.

French restaurant and wine bar, Marjorie’s, has opened at 26 Foubert’s Place in an 830sq ft space with c50 covers both indoor and al-fresco. The Parisian-inspired concept, led by hospitality duo Michael Searle and Josh Anderson, in partnership with chef Giacomo Peretti, ex-Firebird and Temper, boasts a modern French menu and complementary wines from across the country. It will have 47 covers, both indoor and alfresco style.

Panadera, the London-based Filipino bakery, has opened at 3 Hopkins Street in a 1,200sq ft space. Headed up by Florence Mae Maglanoc, the restaurateur behind Soho favourite, Donia, Panadera specialises in Pandesal dough products, including Pandesal loaves, sandwiches and traditional baked goods.

Across the portfolio, Breadstall Pizza, known for its unique hybrid dough which takes the best elements from both NY and Neapolitan-style pizzas, served in a 20” large format and sold by the quarter, has opened in 2,300sq ft across two floors at 92 Berwick Street, marking its debut permanent restaurant space.

Shaftesbury Capital has partnered with award-winning food writer and broadcaster, Jimi Famurewa, taking up the role of official ambassador for the Soho Food Scene. The initiative launched in April to spotlight Soho’s unmatched collection of dining concepts, and just as importantly, the world-class hospitality entrepreneurs behind them.

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