The footwear retailer’s board has unanimously voted to change its corporate name to Shoe Station Group Inc.
The change, which is subject to approval by shareholders at the company’s annual meeting in June, comes as the Shoe Station brand, which sells premium footwear, has been outperforming the family footwear Shoe Carnival brand.
“Shoe Station is winning – growing comps, expanding margins and capturing new customers,” said President and CEO Mark Worden.
The company expects more than 90 per cent of its store fleet to operate as Shoe Station by the end of fiscal 2028, with the remaining locations being evaluated for re-branding, outlet repositioning or closure. The retailer has completed 100 store re-banners during fiscal 2025 and is on track for 51 per cent percent of its fleet to operate as Shoe Station by the back-to-school season in 2026.
Shoe Carnival said its consolidation toward one banner is expected to create significant structural advantages and efficiencies, including $20M in annual cost savings and operating efficiencies expected by the end of fiscal 2027. Other benefits include significant reduction in dual-brand operational complexity across merchandising, marketing, systems, supply chain and back office, as well as “harmonised” processes enabling faster decision making and improved execution.
