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AN ICONIC STORY


An iconic new major mixed-use regeneration development is emerging in the capital of Kosovo. Located at the heart of the new central business district, Pristina City Center will be a 1.2 million square foot mixed-use scheme and a beacon of inspiration, with the tallest and most technologically advanced buildings in the city. RLI speaks with Isuf Haxhiu, CEO of Pristina City Center to learn more.

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With two premium residential towers of 31 and 28 floors respectively, surround a new mall and meeting place. This includes leisure, entertainment, fashion, food and beverage, cultural, co-working and community space. Pristina City Center is the true definition of a live, work and play environment that sets new standards of life quality in Kosovo.

The mall is spread over four floors, plus a dedicated floor for community, medical, educational and co-working, comprising 500,000sq ft of lettable area and supported by 1,500 parking spaces within a subterranean multi-level car park. The high quality specification of the mall finishes are wrapped around two visually impressive glazed atriums, which will become community and events spaces. This includes a new to market family entertainment centre, which will be the first of its type in the region.

Pristina City Center sits in the heart of a new commercial and residential district of Pristina which includes ten new residential towers and three office developments. The overall master plan provides eight million square feet of commercial development with residential, office, retail, leisure and entertainment space. The development is surrounded by several bank head offices for the region, however both Raiffeisen Bank and Credins Bank are already built and operating at the Pristina City Center development. With a strong lunchtime and evening economy, the food and beverage offer will be an important element of the project, serving the master community and wider primary catchment area.

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Pristina City Center is due to open in Q4 2022, being the catalyst for the wider regeneration of the city centre. The project design has been created by Italian architects, Ettore Tricarico. Working alongside, Alkas, the project team are finalising the leasing strategy including the retail and leisure layout, zoning and category-mix. In addition, the Pristina City Center will provide the right amenities to deliver the best food and beverage offer in the area for the strong lunchtime and evening economy which will serve the master community and wider catchment area. The overall project management is provided by LC&Partners, a leading Italian multi-disciplined construction project management company with a highly diversified international project portfolio.

“Our project is a key factor in the regeneration of the city centre, which is the anchor of the new central business district. As the heart of the new community, Pristina City Center is aligned with the surrounding developments, similar to the Hudson Yards project in New York. We are proud to bring such a new level of quality customer journey and experience to the people of Kosovo. The diversity of our offer is our strength and critical to the success of our scheme. Pristina City Center will be locally unique and authentic to the needs and desires of our catchment area,” says Isuf Haxhiu, CEO of Pristina City Center.

As the country’s premier mall development, Pristina City Center is positioned to attract a host of new international brands to Kosovo. Utilising the latest technologies, the project has already appointed a leading global ecommerce company, FitForCommerce to design its digital ecosystem. Employing the very latest digital architecture, the malls customers and its residents will enjoy a seamless “on demand” merged digital and physical experience and journey. With frictionless parking, hands free shopping, concierge services, last mile logistics, BOPIS and smart mall beacon technology, customers can expect to access the mall, its tenants and services 24/7 on a personalised basis.

The residential apartments are positioned as premium international quality and standard, with unhindered views across the city, security-controlled access and designated parking. Additional services such as a dedicated health & fitness spa, permanent concierge and valet services, the owners can truly expect the best of the best.

Kosovo is the one of the world’s newest countries, currently ascending to EU status, who has already adopted the Euro as its trading currency. The emerging market with a population of only 1.9 million has a lot of potential for future growth and is located strategically in Southern Europe where economies have strong economic outlooks.

Pristina city center looks forward to discussing leasing opportunities with retailers and operators.

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pristinacitycenter.com