Rocco Forte Hotels is preparing its Saudi Arabia debut with projects planned in Riyadh and the Red Sea, though the chairman said details remain under discussion.
“We’ll have a hotel at the Red Sea project,” Forte, Chairman and CEO of Rocco Forte Hotels, told Arabian Business. “It’s part of our broader relationship with the PIF, which has strengthened our balance sheet and given us a higher profile around the world.”
The PIF, Saudi Arabia’s sovereign wealth fund, acquired a 49 per cent stake in Rocco Forte Hotels in 2023, its first investment in a European luxury hospitality group.
Rocco Forte Hotels operates 15 properties in Europe, including Brown’s Hotel in London, Hotel de Russie in Rome and The Balmoral in Edinburgh, with projects under development in Milan and the Maldives. The group has also signed an agreement with the Emirates Golf Society to promote its Verdura Golf & Spa Resort in Sicily to Gulf travellers.
