The globally-renowned footwear brand has brought its experiential ‘Performance’ store format to the US with a launch at Dolphin Mall in Maimi.
The 26,017sq ft store is the footwear company’s largest factory mall store in the world. It features an immersive environment that includes a running racetrack, basketball and pickleball courts, golf green and soccer and sport adventure areas, with the sales floor surrounded by state-of-the-art digital LED screens. The store also features selfie areas localised with Miami-centric graphics.
The merchandise assortment includes footwear, apparel and accessories for basketball, running, soccer, golf, pickleball and the outdoors.
With the opening in Miami, Skechers has rolled out its new format at five locations, including West Edmonton Mall in Alberta, Canada. Additional locations include stores in Europe and Chile.
“The Skechers Performance retail era is in full force: from our first flagship store earlier this year in Canada to two new locations in Europe this spring and our recently opened destination in Chile, all have shown how enthusiastic our consumers are for our Comfort that Performs,” said Michael Greenberg, President of Skechers. “At our largest factory mall location, Skechers’ World of Sports showcases all that’s revolutionary about our one-of-a-kind technologies for the 36 million annually that frequent one of the highest-traffic tourist malls in the country.”
