The brand has announced the opening of its first store in Mexico, with the launch taking place in the capital, Mexico City.
Located in the prestigious Artz Pedregal shopping centre, the new Skims store in Mexico City offers a bold architectural approach, with exaggerated curved openings of monolithic geometric shapes alongside streamlined curves, creating a welcoming space that embodies the aesthetic of the brand co-founded by Kim Kardashian.
Skims’ oversized 3D signage greets customers upon entry, with soft interior lighting providing a warm ambiance, while mirrored walls and reflective lighting add spaciousness. Also inside, shoppers will find Skims core collections, including Fits Everybody, Cotton Rib, Cotton Jersey, Cotton Fleece and Soft Lounge, among others. The Skims Mexico City store will also feature Skims men’s apparel, including cotton boxer briefs, cotton tees and Fleece Lounge essentials.
“Opening our first Skims store in Mexico, located in the vibrant heart of Mexico City, marks a pivotal moment in our global expansion,” said Jens Grede, Co-Founder and CEO of Skims, who launched the underwear brand with Kardashian in 2018.
“Mexico City’s rich cultural heritage, dynamic energy and thriving creative scene make it the perfect place to introduce our retail experience to Latin America. This milestone reflects our commitment to building meaningful connections with customers around the world while staying true to the values of creativity and inclusivity that have driven Skims from the beginning.”
