The sneakers (trainers) and street wear brand is currently in good form on the sneaker market in France. The retailer arrived on the scene in France in the summer of 2018 and now they currently occupy ten shops there.
The chain, which has the particularity of mingling in store sneakers and sportswear ready-to-wear items, began its conquest with a unit installed in the shopping center Créteil Soleil (94). It then densified its presence in Ile-de-France, inaugurating in February 2019 its first point of sale in Paris intramuros by settling at 56 rue Saint-Denis, in the district of Les Halles. A few days ago, in June, it was in the Parly 2 shopping center that a shop opened its doors.
Its first store outside Ile-de-France was established on April 25 in Marseille. A location located at 45 rue Saint-Ferréol, an important shopping street. The second store in the province for Snipes should see the day in September in Auvergne, in the city of Clermont-Ferrand. And if it remains discreet about its ambitions, other cities are certainly ticked on the road map of the brand, including Lyon and Nancy, according to our information.
Structuring its presence in France, which goes hand in hand with the development of Deichmann in the country, Snipes France – headquartered in Saint-Priest – has headed a general director since this spring in the person of Dominique Wiesemann.
Born in 1998 in Essen, Germany, the distributor with the orange and black logo now has nearly 230 stores in nine European countries. It is currently entering the US market, from which emerged the sneaker phenomenon, since in March 2019, the Deichmann Group announced the acquisition of Kicks USA . The time is now to convert 64 outlets of this network into Snipes.
