SGS UK Retail has announced that Snowflake Gelato has celebrated its Scottish debut, opening at Braehead Shopping Centre, Scotland’s premium retail and leisure destination.
The expansion marks Snowflake Gelato’s strategic next step in its national growth plan, with a permanent 270sq ft kiosk now open, located on the upper mall alongside Swarovski, Goldsmiths and Lovisa. Customers can enjoy 16 award-winning gelato flavours alongside the trending Snow Mango and Dubai Chocolate gelato treat stick, as well as its own blend of Italian roasted coffee, decadent hot chocolate, freshly made crepes and waffles with an array of toppings.
Snowflake Gelato’s decision to target Braehead for its Scottish debut reinforces the centre’s reputation for responding to consumer demand and diversifying its F&B offer and emphasises brands’ continued confidence in Braehead for delivering strong trading performance.
Huw Kmiot, Associate Director of Asset Management at Pradera Lateral, commented: “The arrival of another highly anticipated Scottish debut at Braehead cements our reputation as the first-choice destination in Scotland. Snowflake Gelato’s arrival underscores the destination’s reputation as a place that delivers strong trading performance and responds to the consumer demand for premium F&B offers.”
Tim Field at Snowflake Gelato said: “The opening of our first Scottish kiosk is an exciting milestone for Snowflake Gelato. Braehead is the perfect location to connect with a new audience and strengthen our brand presence in Scotland and it’s been great to see so many shoppers enjoying our award-winning gelato already.”
The opening of Snowflake Gelato follows the news that global leisure brand SuperPark will make its UK debut at Braehead Shopping Centre in a 30,000sq ft space early next year, adding a significant new experience-led anchor to further diversify the centre’s offer and appeal to customers. SuperPark will offer 40 attractions including adventure challenges, sporting games and freestyle activities.
