Launched in Epping, Melbourne, the two-lane drive-thru store features two windows for ordering, as well as kiosk ordering, delivery and standard counter sales.
Soul Origin Co-Founder Hao Quach told Franchise Executives the store launch was two years in the making. The business revealed its plans to introduce the drive-thru format a year ago.
“When we decided to open we did a lot of research, understanding what were the right metrics that will deliver ROI for our franchise partners. We knew we had to be somewhere with existing brand presence. Epping is a high exposure site, on a busy road with access to an industrial park and a six minute drive to Epping shopping centre,” Quach said.
A long-standing Sydney-based franchisee, the third to sign up to a Soul Origin business 11 years ago, has bought the drive-thru. “He chased us down and convinced us why he should be the one to open the store,” Quach said. “We had to consider how do we operate in a different state, in a new site? He was so invested and engaged, selling his share of his Sydney stores to his business partner and he’s moved down here.”
