The discounter is relaunching and expanding its up+up brand, which it launched 15 years ago and now accounts for nearly $3bn in annual sales.
Hundreds of new products are being added to the up+up assortment, including moving supplies, oral care, dog grooming and food storage, for a total of more than 2,000 items, with most under $15. The rebranded and expanded line will debut on 18 February.
More new items will be introduced through early 2025, including pain relief medications, napkins, protein powder, batteries, computer accessories and more, the company said.
In addition, Target has rebranded the up+up line with a new logo and graphics. The updated packaging is designed to make it easier for consumers to identify each product as they shop and to understand product benefits.
“Our teams dove deep into research to make the packaging easier to open and more sustainable, like reducing plastic and moving to paper packaging where possible — advancing our Target Forward sustainability goals,” the company stated.
