Hospitality group The Lux Collective and Big Waves Development, an established global development company, have officially signed a strategic hotel management agreement for SALT of Virgin Beach.
A new eco-conscious resort located in Bali’s pristine Karangasem region, the site is set to open in Q1 2028 and the significant milestone marks The Lux Collective’s first entry into Indonesia through its conscious luxury brand SALT – set in the beautiful destination of Bali.
Virgin Beach is a hidden gem located in Karangasem, East Bali. Renowned for its unspoilt coastline, white sand and turquoise waters amidst lush hills and cliffs, SALT of Virgin Beach will offer a tranquil beachfront escape, away from the crowds. Designed for eco-travellers and conscious families, the contemporary hotel will be built in harmony with its natural surroundings. It will feature 84 elegant and thoughtfully crafted rooms with sweeping views of the Indian Ocean and the majestic Mount Agung.
Deeply rooted in sustainability values, this project aims to preserve the island’s biodiversity – including coral reef restoration initiatives – while fostering authentic cultural integration. The resort will ban plastic, implement waste separation and exclusively use sulfate-free products to reduce environmental impact.
SALT of Virgin Beach will include a contemporary rooftop event space ideal for weddings and celebrations, an in-house bakery using locally-sourced farm produce and the signature SALT Equilibrium Spa featuring immersive wellness treatments, float therapy, cryo-sauna and a G-bar that focuses on exclusive beauty and mental wellbeing experiences.
“Our strategic partnership with The Lux Collective is grounded in the shared vision to curate conscious living of the future,” said Maryna Bilobrovska, CEO of Big Waves Development. “We are inspired by hospitality partners who lead the curve in innovation. As a global hospitality leader, The Lux Collective’s sustainability-driven brand SALT is set to elevate our eco-centric lifestyle concept, where luxurious living meets sustainability.”
