A sleek, futuristic store featuring state-of-the-art, technologically-driven items across categories, has opened its doors in the heart of Manhattan’s Times Square.
Called Tm:rw (the spelling resembles how the word tomorrow appears on a digital clock), the three-level, 20,000sq ft space is located in the Candler Building (220 West 42nd St.). The site formerly housed one of the largest McDonald’s locations.
The store is intended to serve as a launchpad for more than 120 brands – from small start-ups to the world’s biggest consumer conglomerates. It features hundreds of products displayed in rotating concept areas across a wide array of categories that span gaming, health and wellness, food, beauty, entertainment and sport – each showcasing next-generation technology. The items run the gamut from electric razors that map facial contours for improved shaves to a robotic massager.
Tm:rw also has a “corner shop”, which will highlight items from a different brand every few weeks and a café featuring innovation in food preparation. It currently boasts a robotic vending machine from Sweet Robo that makes cotton candy and soft-serve ice cream.
“We aim to inspire,” said Jordan Traxler, Global Head of Marketing. “What sets Tm:rw apart isn’t just our carefully curated product offering, it’s the elevated treatment of each customer and brand partner alike. Tm:rw isn’t about spectacle for its own sake; it’s about making what’s next feel personal, meaningful and memorable. How does this product enrich my life?”
