U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its first retail store in Germany alongside its brand partners Incom S.p.a. and Modevertrieb Sarnacchiaro GmbH (MVS).
The location of the first U.S. Polo Assn. store in the heart of Berlin is at the premier Alexa Mall at Alexanderplatz and marks the beginning of a strategic retail rollout across the country, which solidifies the multi-billion-dollar brand’s global presence in Germany. The Berlin store is offering a curated selection of men’s, women’s, undergarments and beachwear collections – a perfect mix of sports heritage and contemporary spirit.
U.S. Polo Assn. is a symbol of style that blends sports inspiration and authentic lifestyle and continues to strengthen its global presence. U.S. Polo Assn. plans to open more than 20 stores in the next several years in Germany, which is a top 10 global market for the brand. A U.S. Polo Assn. e-commerce site will launch in Germany in 2026. This expansion reflects the global brand’s commitment to delivering an authentic brand experience and marks yet another exciting milestone for U.S. Polo Assn. in Europe. Through 2025, U.S. Polo Assn. is increasing its fleet of stores with an additional 100 new locations, taking the count to 1,200 retail stores worldwide.
The Grand Opening of the Alexa Mall U.S. Polo Assn. store was an evening of celebration with a ribbon cutting and cocktail party, attended by VIPs, media and fans of the brand, with special guests including J. Michael Prince, President and CEO of U.S. Polo Assn./USPA Global, Lorenzo Nencini, President of Incom and Raffaele Sarnacchiaro of MVS. Joining them was U.S. Polo Assn. Global Brand Ambassador and Italian Polo Champion Giordano Magini. U.S. Polo Assn. models showed off the iconic polo player style throughout the event and in the mall, while guests enjoyed appetizers, cocktails, custom gifts and prizes set against live DJ beats, all from the iconic sport-inspired brand.
“We are aggressively growing the German marketplace with our U.S. Polo Assn. retail store and e-commerce expansion as well as our wholesale partnership footprint,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar global U.S. Polo Assn. brand.
