Uniqlo India will launch its first store on October 4 in New Delhi. The store marks the brand’s first foray into the Indian market, located in Ambience Mall Vasant Kunj. It has been promoted via a series of cube-like installations throughout the city that feature elements of Indian culture.

“We are very excited to announce the opening date,” said Uniqlo CEO Tomohiko Sei. “We look forward to formally opening our doors to the Indian customers and offering Uniqlo’s high quality, highly functional apparel that we call Lifewear starting from Delhi at Ambience Mall Vasant Kunj.”

The first 500 shoppers at the new Uniqlo India store will receive t-shirts of their choice.