Japanese fashion brand Uniqlo will open three stores in India, in the Delhi-NCR region, starting with its maiden store in October, the retailer, part of Japan’s Fast Retailing Co. Ltd said in an announcement on Wednesday. The store launch in India will help fuel the retailer’s global strategy as it tries to beat Spain’s Zara and Swedish retailer H&M to sell more apparel globally.

Two more stores will subsequently be opened in the Delhi’s Saket, and Gurgugram’s CyberHub area.

This is the first time the retailer announced setting up of multiple stores in a launch market. “Given the size and fast growth of the Indian market, the launch will for the first time involve three separate stores to be able to offer LifeWear to as many people as possible,” the company said.

The first store, spread over 35,000 square feet of retail space and across three floors will open in the city’s Ambience Mall in Vasant Kunj that also houses brands such as H&M. The retailer will bring its full collection for women, men, kids, and babies to India, and will sell Asia-specific sizes for the market.

“We have announced three stores. The Ambience (store) will belong to our large format stores. It’s quite large for our standards. And the second is not small either. Cyber Hub is different in nature, because of the location it is in,” Yuki Katsuta, Head of Research & Development, Uniqlo told Mint in an interview in the capital.