The new-age travel gear brand known for its bold designs and functional innovation, Urban Jungle, has opened its first-ever exclusive retail store at Phoenix Market City, Pune.
While the brand made its mark online, this move reflects a long-standing omni-channel vision recognising that today’s consumers don’t shop in silos, but across touchpoints.
“Even as a digitally-first brand, our approach has always been omni-channel,” said Tanisha Jatia, Brand Lead, Urban Jungle. “We understand that modern consumers browse online, purchase offline, or do the reverse. For us, luggage is a tactile product you want to feel the weight, test the product and experience the design. From day one, we knew this had to be experienced in person and that’s why we’re thrilled to bring our first exclusive store to life in Pune. We’ve built on the success of our digital-first model, grown through real-time feedback and are now ready to offer the full Urban Jungle experience in-store.”
Launched in 2023, Urban Jungle has rapidly scaled by combining standout design with smart functionality tailored for India’s young, mobile consumers. From front-open suitcases to lightweight builds and city-smart backpacks, the brand’s products have consistently challenged traditional luggage formats. It’s “Never the Same” philosophy, centred on constant evolution, is visible across form, function and the consumer journey itself.
Phoenix Market City, Pune, was a strategic choice for this launch. With its aspirational retail crowd and a high arrival of design-conscious shoppers, it mirrors the brand’s core demographic. The store offers an immersive brand universe with bold visuals, clean displays and interactive layouts, inviting consumers to discover the full Urban Jungle range, including luggage, backpacks and travel accessories.
