Urban Outfitters will open its second store in Ireland, in Cork, this September as the brand continues its European expansion.
Opening on 18th September, the Cork store will be located at 101 St Patrick’s Street, one of the city’s most iconic destinations. Housed in a striking historic building – a beautifully converted former Methodist church – the store spans over 5,000 square feet across two trading floors, further strengthening the brand’s retail footprint in Europe. The store will host a variety of proprietary brands including Urban Outfitters Masterbrand, BDG, iets frans…, Kimchi Blue, Loom and Ayker. All designed in-house in the London Head Office.
To mark the opening, Urban Outfitters will host a special customer event on 17th September at 5pm. Guests can enjoy a live performance from Ireland born DJ – Tara Kumar, live customisation for tailoring and letter embroidery, a pop-up marketplace and exclusive drinks by Beamish. Local consumers will also have exclusive access to the viral Urban Outfitters Jogger, The Harri, in a unique colour way limited to Ireland.
Emma Wisden, President, Urban Outfitters EU, said: “We have delivered strong growth across Europe over the past couple of years, and we are excited to be in a position to keep expanding despite current economic challenges. We have always prioritised creating an exceptional in-store experience alongside our stand out proprietary brands, curated vintage product, global brands and unique home and lifestyle products. We are excited to be able to bring this to new customers in new regions like Cork.”
The Cork opening follows new store launches this year in Freiburg, Bremen, Milan, and Metrocentre (Gateshead), with three more European openings expected before the end of the year. The Cork store will be Urban Outfitters’ 72nd European Store, and the second in Ireland, joining the existing Dublin store.
