Global fashion apparel brand URBAN REVIVO (UR) unveiled its first store in Hong Kong on Saturday and it is located at Harbour City, 3 – 27 Canton Road alongside the beautiful Victoria Harbour.
On opening day, the iconic UR blue-dominated Tsim Sha Tsui Metro Station and Harbour City brought a fresh beat to the downtown’s vibrant fashion pulse. Adorned with dazzling LED lights, the store’s façade creates an alluring entrance to UR’s enchanting fashion space. Standing front and centre in the store is a stunning floral art installation inspired by the Bauhinia flower, the emblem of Hong Kong. The root of the flower is designed to resemble a Möbius strip, symbolising UR’s infinite vitality in Hong Kong’s fashion landscape.
The 813sq m space offers a curated selection of nearly 1,000 products. The 2025 summer collection features floral-inspired womenswear with extensive use of tulle, lace and refreshing hues, while menswear draws inspiration from urban explorers and weekend escapes, perfectly balancing daily city life with vacation flair.
“Hong Kong is a vibrant fusion of East and West. As a global fashion hub, it is a dynamic mixture of Chinese and Western cultures, where street style, high-end fashion and indie designers strive to indulge the diverse appetites of fashion fanatics,” said Vivian Chen, CEO of International Business. “It’s the perfect place for UR to bring its distinctive style and designs. We’re thrilled to join this fashion feast and share UR’s unique taste and vision with the local community.”
