At the inaugural TOURISE Summit in Riyadh, URWLD (‘Your World’) announced that its first destination sports, leisure and lifestyle-entertainment venue in the Middle East will be in Riyadh, Saudi Arabia’s capital city.
TOURISE is the world’s premier platform for shaping the future of global tourism, bringing together global leaders from across multiple sectors to redefine the industry.
With discovery, personal development and community at its heart, URWLD will offer an immersive experience like no other. An inspiring, energised and highly active environment boasting more than a dozen adventure sports and experiences from around the world in one indoor facility, URWLD combines elevated hospitality with lifestyle-inspired food and drink experiences, appealing to both adventure-seeking participants and non-participants alike.
For the past two years URWLD has been working closely with key government stakeholders in Saudi Arabia, including, among others, the Ministry of Investment (MISA) and the General Entertainment Authority (GEA). The announcement for Riyadh marks the first step in URWLD’s anticipated multi-site, multi-format platform across the Kingdom, with facilities planned in other key cities and locations, such as Jeddah, likely to follow.
Acting as a “first step” for many, URWLD Riyadh will offer access to adventure sports like indoor surfing, scuba diving, climbing, bouldering and archery, alongside some of Saudi Arabia’s first indoor ice climbing, canyoning-coasteering and caving facilities, catering to beginners, enthusiasts, elite users and spectators alike.
Chef-inspired food, beverage and hospitality concepts – all with a strong local influence – will be seamlessly integrated and enjoy views of the activities. Complementing the guest experience will be wellness studios, retail shops, private event spaces and an array of programming, including specialised content and live events throughout the year and highly immersive virtual reality experiences.
Kevin Bacon, URWLD’s Co-Founder and Group Chief Executive Officer, said, “With consumers leading healthier lifestyles, broadening their horizons and seeking more immersive, interactive experiences, URWLD truly believes the next twenty years will represent ‘The Active Age’. We are proud to be establishing the Middle East’s first URWLD in Riyadh, Saudi Arabia and are committed to playing our part within the Kingdom’s incredibly exciting and fast-growing sporting-entertainment landscape, to deliver exceptional experiences and offer new and exciting pathways for people to be active in a fun and inspiring way.”
Justin Beavis said “URWLD’s entire business is fundamentally centred around people discovering themselves, encouraging them to try something new, find a new hobby or interest, while hopefully building skills, abilities and confidences and, most importantly, meeting others and creating community. We look forward to URWLD playing a small part in creating a thriving active leisure market across Saudi Arabia”.
