Luxury jewellery brand Vasundhra Raj has opened its first flagship store in Noida, marking a key milestone in its expansion.
Following the launch of its debut boutique in Delhi, the brand’s second store is now open in Sector 18, a commercial and cultural district in Noida.
The new space has been designed as an immersive boutique, to embody the brand’s ethos of preserving Indian craftsmanship while presenting it through a modern lens, the label announced in a press release. Each element is conceptualised to reflect Vasundhra Raj’s approach to aesthetics, with handcrafted jewellery that blends heritage with contemporary design.
“When I started Vasundhra Raj, it came from a heartfelt desire to revive handcrafted jewellery that feels personal, soulful and deeply rooted in culture,” said the brand’s Founder and Creative Director Vasundhra Raj in a press release. “The warmth we’ve received in just one year has been truly humbling. Launching our debut store in Delhi followed by our flagship in Noida marks an important milestone, not just in terms of expansion, but in how we’re able to bring our universe closer to the people who connect with it. As we continue to expand thoughtfully, I’m excited to carry this vision forward with the same purpose that started it all.”
The brand plans to soon launch additional locations in Jaipur and a second Noida outpost. Vasundhra Raj also has further plans to open 25 stores across major Indian cities over the next two years.
