The Italian retailer is continuing to invest in the North American market to expand its retail network.
While the Italian luxury fashion house, which is owned by Capri Holdings, is scouting for a new location in Uptown New York to replace its former boutique on Fifth Avenue, which closed last February, Versace has just opened a 3,070sq ft store in the heart of the SoHo district. Located at 111 Greene Street, the store features the design concept developed by architect Gwenael Nicolas that debuted at the Versace Paris flagship in December of last year.
“I’m so excited to bring Versace back to SoHo, New York City and its downtown attitude has been such an important part of the brand and such a big source of inspiration for me,” said Versace Chief Creative Officer Donatella Versace, referring to the fact that in the past the brand had a store on Mercer Street.
Reflecting Versace’s new concept, the SoHo boutique features a marble floor decorated with the brand’s signature Greca patterns and is enriched with Medusa-shaped sculptures.
In August, Versace will extend its presence in the US with a store in Manhasset, while the house of the Medusa will go West in the fall, inaugurating a boutique in San Diego.