Belfast’s leading retail and leisure destination, Victoria Square, has announced the opening of a 1,800sq ft Astrid & Miyu, its first store in Northern Ireland.
Further adding to Victoria Square’s line-up is Space NK, with the luxury beauty brand relocating its city centre store into Victoria Square. The brand is creating a 3,500sq ft beauty boutique on the lower ground level next to Reiss, All Saints and Astrid & Miyu. The move indicates the strength and appeal of the destination, providing greater accessibility, brand exposure and complementary stores, sitting alongside names such as Rituals, Sculpted by Aimee and The White Company.
Russell Banham, UK Head at Commerz Real, Asset Managers of Victoria Square, said: “Astrid & Miyu selecting Victoria Square for its debut and Space NK relocating into the centre are very strong endorsements. As with the signing of Bershka earlier in the year, they highlight how important our asset is for brands, whether they are taking those first steps in a new market or are established operators seeking the very best space Belfast has to offer. They add another layer to our compelling tenant mix, extending our offer and creating more reasons for people to visit.”
Astrid & Miyu is best known for its signature ear stacks, where all pieces are made using cutting-edge design methods across its necklaces, bracelets, rings and more. The debut store stocks a range of beauty pieces and elevates the shopping experience for visitors by adding a more personal touch with its in-house styling team. The store also incorporates a piercing salon and operates a silver recycling scheme.
Connie Nam, Founder of Astrid & Miyu, added: “At Astrid & Miyu, being leaders in the experiential space is not just a goal, it’s a core part of who we are as a brand. We take immense pride in creating immersive, memorable in-store experiences that go beyond traditional retail. We want every visit to our stores to feel like a special occasion, one that leaves a lasting impression.”
