The 130 sq m multibrand Tripidi store, in Departures at G Gates, joins the retailer’s four other travel retail locations at Frankfurt Airport Terminals 1 and 2. The shop features various well-known European brands, including writing instruments specialists Lamy and Faber-Castell and kitchenware brands Fissler, WMF, Peugeot, Alessi and Zwilling.

The Victorinox space showcases the brand’s multi-category product offer including Swiss army knives and multi-tools, kitchen accessories, business and leisure backpacks and travel accessories.

Victorinox Head of Global Travel Retail & Fragrance Sales Thomas Bodenmann said: “Tripidi has been a valued partner of Victorinox for some time now and we are delighted to partner with them to bring our multi-category offering to life. Europe is a critical market for us as we continue to expand in travel retail and grow brand awareness.

“Our main customers in Europe are Chinese and, with almost one million Chinese tourists visiting Austria last year, Vienna is an ideal location to capitalise on our brand’s popularity with them.”