Swiss chocolate brand Villars has unveiled its new travel retail concept, ‘Swiss & Mix’, debuting it exclusively at Geneva Airport.
Rooted in Villars’ Swiss heritage, the new concept invites travellers to engage with the brand through a personalised chocolate gifting experience, with the signature pralinés ranges at the heart of the experience.
Crafted in Switzerland with high quality ingredients, the pralinés are available in dark and milk chocolate, with indulgent fillings such as crispy bricelet, hazelnut and cocoa.
The creations, which showcase Villars’ artisan expertise, take centre stage in the concept in a format that’s described as ‘playful, elegant and gift-ready’.
Customers can hand-pick a selection of four favourite pralinés, choose their bag size, and complete their gift with exclusive Villars ribbons and greeting tags – making it an ideal personalised souvenir from Switzerland or a thoughtful gift for occasions.
More than a new product format, the launch of ‘Swiss & Mix’ marks the first steps in a broader travel retail strategy for Villars.
Customers can hand-pick a selection of four favourite pralinés, choose their bag size, and complete their gift with exclusive Villars ribbons and greeting tags – making it an ideal personalised souvenir from Switzerland or a thoughtful gift for occasions.
More than a new product format, the launch of ‘Swiss & Mix’ marks the first steps in a broader travel retail strategy for Villars.
