Zeekit, a leading virtual fitting room platform will enable enhanced and social shopping experiences for customers.

The platform utilises augmented reality to allow shoppers to virtually try-on clothes from the chain’s expanding line-up of fashion brands. To use it, customers upload their picture of choose from a series of models that best represent their height, shape and skin tone to instantly see themselves in an item of clothing.

Zeekit’s impressive technology has been trialled by many top brands and retailers in the fashion industry. It uses real-time image processing to map a person’s image into thousands of segments. Clothing is processed in a similar manner and the equivalent points of the two are mapped into one final simulation.

“In an increasingly online-driven category, customers not only want variety in styles, but also an inspiring and personalized digital experience that makes shopping for apparel easy, fun and social,” said Denise Incandela, Executive VP of Apparel and Private Brands, Walmart U.S., in a corporate blog post. “Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you.”