The eyewear brand Warby Parker has reached a brick-and-mortar milestone with the opening of its 300th retail store.
The landmark was reached with the launch of a new location at the Brookfield Place mixed-use shopping centre and office building in lower Manhattan, not far from where the company opened its first store than a decade ago.
The new store in the “high-visibility” location offers Warby Parker’s full range of optical and sun products, including the latest summer 2025 collection, third-party contact lenses and in-store eye exams.
In an interview with Chain Store Age, Sandy Gilsenan, Warby Parker’s Chief Retail and Customer Experience Officer, spoke about how the brand has evolved its store model and where it plans to expand next.
“We’re on track to open 45 new stores in 2025, with Brookfield Place marking our 300th location across new and existing markets in the US and Canada. This year, we will also introduce our first wave of Warby Parker at Target shop-in-shops set to initially debut in Willowbrook, Illinois; Bloomington, Minnesota; Brick, New Jersey; Columbus, Ohio and Exton, Pennsylvania.”
