Westfield London will be launching Trending Store, which will be the first ever bricks-and-mortar fashion boutique, selling only what is trending online in real time. The store will learn from AI Machine Learning. The store will be open from 3-7 July.
The digital world makes it easier to shop for what’s hotter than ever before. Curated looks are just a click away, delivery times are quicker than ever, and social media even lets us shop for what’s trending right off our favourite influencers’ backs, in an instant. But how can you be sure that what you buy on screen looks great in real life?
Enter The Trending Store, a “How We Shop” concept store of the future opening for four days only at Westfield London, which has been created in response to shoppers’ needs, bringing together the smart intel of online shopping and the human interaction of shopping ‘in real life’ for the first time. How We Shop is Westfield’s retail research and trends platform, now in its sixth year.
The store has been created in partnership with AI trend experts Nextatlas, whose intelligent machine learning model identifies ‘trend originators’ from across the web. Spotting influencers who are early adopters of key trends – Nextatlas can track what they’re wearing and in turn creates and collates trends as they happen, whilst also predicting the future of fashion.
The store will be powered by this live data, serving up 100 trending items to celebrate Save the Children’s 100 years of doing whatever it takes to protect vulnerable children around the world. The Trending Store will hold ever changing fashion looks based on what people are wearing right now, catering for budgets big and small.
Stylists will be on hand to hunt out looks as instructed by Nextatlas’ AI technology, to stock the store each day, and they will also be on hand inside the store to help customers pick out key items to suit their own individual styles.
