Wholefoods Market has opened its 17th store in NYC.
The natural and organic foods grocer unveiled a 42,000-sq.-ft. location — its 534th store to date — in New York City’s Financial District, in One Wall Street (at 66 Broadway). The Art Dec-styled building, which dates back to 1929, originally housed the Irving Trust Company. It has been reborn as a luxury condominiumwith retail space on the lower level.
The design of the new Whole Foods pays homage to the Art Deco history of the building, and has both Wall Street- and Financial District-inspired influences. The product assortment features more than 1,000 local items from New York City and the surrounding area. It also includes full-service coffee bar and a prepared foods section with a food hall feel offering hot and cold food bars, made-in-house rotisserie chicken, sushi and a self-service pizza station.
Other features include a specialty department dedicated to celebrating cheesemakers and artisan producers. The cheese counter is overseen by a trained “certified cheese professional” who can offer recommendations for any occasion and create custom boards.
Additional store highlights include:
- Full-service seafood counter featuring a robust shellfish selection and ready-to-cook offerings. All offerings are either sustainable wild-caught or Responsibly Farmed;
- Full-service meat counter, with butchers available to cut steaks to order or debone poultry;
- Bakery offering made-in-house bread as well as everyday favorites;
- Whole Body section featuring more than 100 local products; and more.
The new Whole Foods includes one of the company’s first-ever Local and Emerging Accelerator Program ( LEAP) cohort members, CHKP Foods, maker of a plant-based yogurt. The LEAP program provides mentorship, education and the potential for financial support to promote business growth.



