Wyndham Hotels & Resorts has marked significant growth in its EMEA footprint, with more than 720 hotels now operating across Europe, the Middle East, Eurasia and Africa.
In the first half of 2025 alone, the company added over 4,700 rooms through more than 60 new hotel openings, driving year-over-year organic system growth of five per cent in EMEA, alongside 27 new deal signings in the region, reinforcing its focus on high-growth markets and expanding access to quality, branded accommodations to travellers across the region.
Standout additions include the Dolce by Wyndham Siracusa, Monasteri Golf and Spa in Sicily and the Signature Cave Cappadocia, Trademark Collection by Wyndham in Türkiye; offering distinctive stays in one of the region’s most captivating destinations. Wyndham also opened new destinations across Eastern Europe and Central Asia, with launches in Georgia, Romania and Kazakhstan and accelerated its momentum in Eurasia with 21 new openings in the first half of the year, expanding the regional portfolio to over 90 hotels – primarily located in India, one of the world’s most dynamic and fastest-growing hospitality markets.
Wyndham’s strategic development partnerships also played a key role in driving brand growth, bringing its globally recognised Super 8® by Wyndham brand to two high-demand markets: the Kingdom of Saudi Arabia and Iberia.
Wyndham’s continued growth in EMEA is powered by Wyndham Advantage; a suite of industry-leading marketing, distribution and technology solutions to help hotel owners succeed. These include nearly $350 million invested in digital transformation over six years and access to a growing base of approximately 120 million Wyndham Rewards® members worldwide.
