Global fashion retailer is expanding its presence in the Boston area in a big way.
Zara has opened a new, two-floor location featuring women’s and men’s clothing at the CambridgeSide shopping center, located just outside of the city in Cambridge, Mass. The retailer operates more than 100 stores across the United States, and the new CambridgeSide store marks its third in Massachusetts.
Conceived and developed by the Zara Architecture Studio, the store’s interior features neutral tones and natural textiles that aim to create a “clean backdrop.” Customers can browse two levels of Zara’s apparel offerings, including tops, bottoms, accessories, upscale apparel and more.
Zara is touting customer-friendly features at the new Massachusetts store, such as real-time browsing of in-store inventory, online order pickup silo and an assisted self-checkout area. Additionally, customers can place online orders for in-store pickup within just two hours.
The store also features a cardboard collection point, encouraging customers to recycle packaging responsibly,
alongside a clothing collection container to extend the useful life of pre-owned garments.
“We are thrilled to welcome renowned fashion brand Zara to CambridgeSide,” said Melissa LaVita, regional marketing director of CambridgeSide. “Shoppers will love the new location with two expansive levels of women’s and men’s fashions. Zara at CambridgeSide is a beautiful and substantial addition to the Boston retail scene and is simply not-to-be-missed.”
