The company which originates from Germany has inaugurated its hundredth store in the Alto de Pinheiros neighbourhood of São Paulo, which is its 23rd in the city.
This milestone store is focused on the high-income segment and reinforces the importance of the Brazilian market for the expansion strategy of the German multinational, with the country responsible for more than a third of the brand’s stores in the world.
“Brazil has a large number of high-income consumers and is a strategic market for companies in the luxury sector, with the segment performing better than the global average during the pandemic period,” says Marcelo Frias, Marketing Director at Zeiss in Latin America. “Investment in the country is one of the main pillars within the company’s global expansion strategy, with franchised stores reinforcing the brand’s attributes to delight and attract new customers,” he explains.
