The Zimmermann sisters are returning to the home of their father Erich with their second German store in Hamburg.
The newly opened boutique is located on the Hanseatic city’s luxury shopping mile at Neuer Wall 72, in the historic Paulsenhaus. It is the brand’s second boutique in Germany. Zimmermann had already made its debut in the country on Munich’s Maximilianstrasse in 2024.
“My father grew up in Hamburg before emigrating to Australia as a teenager. So this opening is very special for Simone and me,” Nicky Zimmermann told FashionNetwork.com. She is the Creative Head of the label and is in charge of design. Her sister, Simone, as COO, is in charge of operations, while Nicky’s husband, Chris Olliver, is CEO of the company.
“I remember my first visit as a child and was blown away by the city – it felt so culturally different from my home country of Australia. Hamburg has a very special charm that comes from its historic architecture, its location on the Elbe and its vibrant atmosphere.”
The exterior of the Hamburg boutique, which was designed by long-standing partner Studio McQualter, is framed by the building’s original Wilhelminian-style façade. This architectural language is deliberately echoed in the entryway, creating a visual connection that defines the character of the boutique.
The entrance features a striking blackened steel structure with rounded edges, high-gloss cream walls and a pair of 1960s Italian Brutalist wall lights.
Inside, customers enter the first store area, where a large-scale artwork by Australian artist Birdie Gillman is visible from the street and the ready-to-wear collection is presented in mirrored closets.
