The direct-to-consumer intimate wear brand, Zivame, has expanded its retail presence with the opening of its first-ever franchise store in Madurai, Tamil Nadu.
The store located at Vishal De Mall also marks a strategic entry for the brand into one of the brand’s fastest-growing southern markets.
Zivame plans to further strengthen its offline presence through the franchise route by opening stores in emerging markets across the country.
Commenting on the launch, Lavanya Pachisia, CEO of Zivame in a statement said, “Since Zivame originated in Bengaluru, South India has always been a key market for us. Expanding through local franchise partners allows us to not only deepen our presence in the region but also better understand and cater to local preferences.”
“It’s an important step in making the ‘Zivame experience’ more accessible and relevant to women across diverse communities,” Pachisia added.
Founded in 2011, Zivame offers over 50,000 lingerie, activewear, sleepwear, shapewear designs across e-commerce platforms, 180 stores and 6,000 partner stores across India.
